Users will soon have a new feature that permits them to reduce the volume of AI-made media appearing in their streams. This step comes as the service announced that it currently hosts over 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale rollout. This development comes amid a rise in content created by AI, spurred by recent video-generation tools.
AI Proliferation Online
It has been noted that approximately one in 10 of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A large amount of this output is considered low-quality AI content, a label for substandard, bulk-generated content that is typically nonsensical or bizarre.
Our research shows that a lot of users like content made with AI tools, ranging from computer-generated images to science explainers, and we aim to give people the option to see more or less of that, according to their own preferences,” stated a spokesperson.
AI on the Platform
The service announced that there are now over a billion videos on its app labeled as made with AI. In total, in excess of 100 mn media items are uploaded to the app every day, making AI-generated material a relatively small percentage of its overall inventory.
How to Adjust Settings
Viewers will be in a position to reduce or increase the volume of AI content they see by using the content preference setting in the platform and choosing “AI-generated content”. Additional categories that are already be controlled under the setting encompass news, style, aesthetics, and dance.
Platform Guidelines
Its policies require creators to tag “realistic” artificially created content, and it bans dangerous deepfakes of public figures or emergencies. Any realistic AI-generated clip that is without a tag can be taken down under its terms of service.
Additionally, the service will now apply an AI-generated watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing artificial media. This action is designed to help prevent users from seeking to evade the tagging system.
Educational Initiatives
The company is additionally introducing a two million dollar awareness program for professionals and institutions to produce learning resources about responsible artificial intelligence. This program will assist non-profit groups dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has defended its safety measures, amid controversy over plans to make redundant hundreds of review team members in the UK. TikTok is planning to cut a significant number of roles in its content moderation department in its British office, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.
A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most distressing content ahead of it is viewed by people. The platform announced a notable drop in disturbing and violent content seen by content reviewers over the past year due to reliance on its AI tools.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is really helping us operate efficiently.”